We are still in the early stages of building full-fledged ecosystems that connect education and media on a global scale. That said, our understanding of global communities enables us to deliver insight-driven solutions to the most pressing challenges facing media and its audiences today. Our work has been recognized by leading South Indian media houses and has shaped the post consumption discourse significantly.
Case Stories and Key Insights
The developing world produces vast amounts of original and diverse content, yet its footprint in the recorded monetary value of global media trade remains minimal. Despite expanding domestic industries and growing digital reach, there are still not enough coherent frameworks to track or value content exports, leaving much of this intellectual and cultural capital unaccounted for. Our work, along with that of other passionate leaders in this space, highlights this structural gap. Narrative producers and educators actively shape social discourse within the developing countries where they operate, yet their widely circulated stories remain outside formal systems of measurement, valuation and governance. Within this broader context, mainstream media coverage of education — one of the most powerful drivers of social mobility — remains notably limited. While the sector finds mention in research, panels, and advocacy campaigns, it rarely sustains a long-term media narrative. The brief surge of visibility during the COVID years, when prominent figures invested in ed-tech, has since receded, even as other sectors with strong impact agendas continue to invest heavily in media engagement, widening the visibility gap. We have observed this pattern not only while advising clients but also through our collaborations with educational institutions beyond our formal professional experience — work that remains largely undocumented here. That said, too often, media is still viewed through the architecture of campaigns, as a channel for visibility and promotion. Yet for education and other SDG-linked priorities, media holds a deeper potential — as a platform for shaping meaning and building collective purpose. When guided by targeted storytelling, data insights, and coalition-driven narratives, media can position education as a collective national priority rather than a segmented sectoral concern. Campaigns built on this foundation create both emotional resonance and structural visibility, connecting classroom realities to policy dialogue and shared social aspiration. In doing so, media enables educational stories to move beyond being merely reported or monetized, transforming them into replicable models focused on issues rather than individuals.
Learnings and Challenges
Among all the SDGs, education stands out not for a lack of relevance, but for a lack of emotional immediacy. Its outcomes are long term and less visible, making it harder to generate the same urgency and empathy associated with other developmental priorities. As a result, education is often understood intellectually but not championed emotionally. This perception gap is significant: education remains one of the most consistent enablers of social mobility and is a critical lever for achieving progress across the broader SDG agenda. Fragmented communication ecosystems within the education sector, combined with the absence of long-term narrative investment by high-net-worth individuals, remain a central challenge. Overcoming this requires systems that translate educational progress into stories that are not only intellectually grounded and emotionally compelling, but also embedded within replicable frameworks that sustain dialogue around core issues. As cultural narratives from diverse regions circulate globally, existing global measurement systems fail to capture their true economic and social value. The gap lies not in governance but in metrics and processes that overlook intangible global cultural exports — resulting in global visibility without corresponding recognition in data, valuation or fiscal and governance systems. This absence of a global framework limits both visibility and investment, preventing original content ecosystems from translating local influence into continued global participation.
Approach and Way Forward | A Blueprint for the Future
Though our practice is still evolving, our goal is to scale it to the level of leading players in the field — building a collaborative platform that bridges the gap between research, communication and advocacy. Over time, we envision this model becoming a replicable framework for impact storytelling across sectors – not focussed on individuals but on issues. Our approach centers on developing a platform based model that brings together educators, policymakers, students and the private sector within a shared communication ecosystem. By combining data-driven insights with human-centered storytelling, we aim to make education a recurring and emotionally resonant theme in media discourse. Reach out to us to explore fresh perspectives and actionable strategies.
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