Our team has journeyed through over hundred Indian and global cities, towns, and villages, creating impact at scale. Backed by globally experienced advisors who have led programs in travel and hospitality, we combine local insights with world-class expertise to drive scalable impact.
Case Stories and Key Insights
Our experience in the GCC hospitality sector—where we developed programs for a subsidiary of a hotel chain owned by a now-acquired financial services firm—demonstrates that when junior employees are provided with the right tools and training, they consistently deliver exceptional results. This pattern is not isolated; we have observed it across multiple organizations and within our broader professional networks. We believe that sustainability initiatives across the travel and hospitality sector can similarly benefit from approaches that prioritize structured learning and skill-based growth. However, framing decarbonization solely through the lens of constraints perceived by major travel and hospitality players risks obscuring deeper systemic realities. True sustainability requires a full value-chain perspective: one that accounts not only for carbon systems but also for the interplay of technologies with natural ecosystems. Too often, petrochemical decarbonization and emerging solutions are cast as two sides of the same coin—one as the problem, the other as the solution. This binary framing oversimplifies the complex realities of globalized supply chains. Moreover, it is inherently shaped by geography and geopolitics, influencing where resources are sourced, how technologies are deployed, and which regions bear the environmental and social impacts.
Learnings and Challenges
Solutions are often not as viable as they are positioned to be. With nine certified production pathways, Sustainable Aviation Fuel (SAF), feedstocks are engineered to limit competition with food, water, and forests, making it one of the most promising near-term tools for aviation decarbonization. Yet, SAF remains an overstated solution when assessed through the lens of scalability and systemic impact. Production is highly energy-intensive, viable feedstocks are scarce, and large-scale adoption risks transferring environmental pressures to land and water systems. While SAF can play a transitional role, it does not substitute for the deeper reform aviation requires. Genuine decarbonization will demand a reimagining of demand, efficiency, and mobility—not merely cleaner fuels, but a fundamentally cleaner system.
Approach and Way Forward | A Blueprint for the Future
Today, decarbonization is as much a geopolitical project as it is a climate one. The global race for green supply chains has turned the energy transition into a contest for influence and control. From Sustainable Aviation Fuel (SAF) to battery ecosystems, national strategies now determine who leads the transition—and who bears its externalities. This geopolitical lens introduces inherent challenges. Competition for resources risks deepening global inequities, with developing economies often supplying raw materials but lacking access to the resulting technologies. Moreover, the pursuit of energy security can overshadow sustainability itself—substituting one form of dependency for another. The central challenge, therefore, lies in aligning decarbonization with genuine ecological balance, rather than letting it become another arena of geopolitical rivalry. Reach out to us to explore fresh perspectives and actionable strategies.
Industries | Engagements | Countries | Events
10+ Industries | 100+ Industry and Impact Client Engagements | 10+ Countries | 100+ Industry and Impact Events